The American Rental Association's core purpose is to promote the success of our members and advance the growth of the rental industry.
The Mission of the ARA will be to carry out its Core Purpose and enhance its role as industry leader, premier marketplace, preeminent voice, and primary resource with particular emphasis and focus on:
Those in the rental industry will view ARA membership as essential to their success.
The ARA will be the leading source and resource of rental industry information.
The ARA will be the recognized leader in advocacy on issues of importance to the rental industry.
Renting will become the preferred choice for consumers as a solution to their tool, equipment, party and event needs.
ARA members and the rental industry will benefit from strategic relationships between ARA and organizations that share common interests and goals.
ARA will be financially strong and positioned to effectively lead the rental industry and serve its members.
The ARA is all about connecting with your fellow rental members. We now provide you with a forum for member-to-member conversation on the ARA Web site. What is a forum? It's like your own water cooler for conversation - a meeting place to exchange ideas or questions with one another.