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The American Rental Association Mission

Core Purpose

The American Rental Association's core purpose is to promote the success of our members and advance the growth of the rental industry.

Core Values
  • Support community and networking among all members.
  • Respect the diversity of member views and opinions in determining policy and direction.
  • Develop leadership through volunteerism and self-initiative.
  • Represent professionalism and integrity in the rental industry.
  • Embrace change and continuous improvement.
Mission

The Mission of the ARA will be to carry out its Core Purpose and enhance its role as industry leader, premier marketplace, preeminent voice, and primary resource with particular emphasis and focus on:

  • The common needs and interests as defined by members industry information, advocacy issues, workforce/business development, and consumer awareness.
  • The unique needs and interests of segments of our members who rely on ARA as their primary source of networking, business information, and marketplace opportunities.
  • Increasing the financial strength and leadership position of ARA

Goals

  • GOAL A: ESSENTIAL TO SUCCESS

    Those in the rental industry will view ARA membership as essential to their success.

  • GOAL B: INFORMATION SOURCE AND RESOURCE

    The ARA will be the leading source and resource of rental industry information.

  • GOAL C: ADVOCATE FOR INDUSTRY GROWTH AND SUCCESS

    The ARA will be the recognized leader in advocacy on issues of importance to the rental industry.

  • GOAL D: CONSUMER AWARENESS

    Renting will become the preferred choice for consumers as a solution to their tool, equipment, party and event needs.

  • GOAL E: STRATEGIC RELATIONSHIPS

    ARA members and the rental industry will benefit from strategic relationships between ARA and organizations that share common interests and goals.

  • GOAL F: POSITIONED TO LEAD AND SERVERA

    ARA will be financially strong and positioned to effectively lead the rental industry and serve its members.

Associate Member Directory

Click here to find the nearest A.R.A. Associate Chicago area store near you!

BY-LAWS OF THE AMERICAN RENTAL ASSOCIATION - CHICAGOLAND CHAPTER 2007
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Member 2 Member Discussion Forums

The ARA is all about connecting with your fellow rental members. We now provide you with a forum for member-to-member conversation on the ARA Web site. What is a forum? It's like your own water cooler for conversation - a meeting place to exchange ideas or questions with one another.